公共图书馆文化创意产品开发的实践和思考——以宁波图书馆为例

Practice and Reflection on the Development of Cultural and Creative Products in Public Libraries——Taking Ningbo Library as an Example

宁波图书馆作为全国首批文化文物单位文化创意产品开发试点单位,近年来在文化创意产品开发方面进行了一系列的探索和实践。从宁波图书馆文化创意产品开发的实践出发,提炼出文化创意产品开发的特色为:规范开发流程、结合阅推研发、创新营销模式等,在此基础上提出组建队伍、整合资源、品牌融合等文化创意产品开发的思考,为日后公共图书馆文化创意产品开发提供“宁波经验”。

As the first batch of cultural relics units in China,Ningbo library has carried out a series of exploration and practice in the development of cultural and creative products in recent years.Starting from the practice of cultural and creative product development of Ningbo library,this paper extracts the characteristics of cultural and creative product development as follows:standardizing the development process,combining reading and promotion research and development,and innovating marketing mode.This paper also puts forward some thoughts on the development of cultural and creative products such as team formation,resource integration and brand integration,so as to provide“Ningbo experience”for the development of cultural and creative products of public libraries in the future.