乡村振兴战略下“三农”自媒体问题及对策研究

We-media Problems and Countermeasures in Rural Revitalization Strategy

伴随着乡村振兴战略的推动和互联网的快速普及,越来越多的“新农民”加入到互联网内容创作当中,农村涌现出了一批优秀“三农”自媒体创作者。他们不仅解决了自身的就业问题,还通过互联网讲述了精彩的乡村故事,传播了乡土文化,推动了当地的产业融合,是服务乡村振兴战略的重要力量。但是目前我国“三农”自媒体领域还存在着相关法律法规缺失、创作者及平台建设不够完善、人才技术落后发展需要等问题,这些“疑难杂症”的解决,才能为乡村振兴战略高效赋能。

With the promotion of rural revitalization strategy and the fast spreading of internet,more and more new farmers joined in internet content creation and there emerged many excellent creators of we-media.They have not only solved their own employments and but also told interesting rural stories,spread rural cultures,and promoted local industry integration,becoming one of the important forces of serving rural revitalization strategy.However,there are still some key problems needing to be solved,such as lack of relevant laws and regulations,imperfect creator and platform construction,and backward talents and technologies.