智能时代电视公益广告适应性传播研究

Research on Adaptive Communication of TV Public Service Advertisement in Intelligent Era

智能时代已经来临,电视公益广告应积极适应智能化浪潮,在策划选题上擅用智能技术,提高洞察受众能力;在创意制作上加强技术创新,实现人机协同创作;在广告投放上全面布局传播渠道,打造智能跨屏熔屏公益广告;效果监测上完善智能监测系统,形成良性传播闭环,从广告运作全流程上提高电视公益广告的传播力和影响力。

With the advent of nelligent era,TV public service advetsing should actively adapt to the tide of iellience,make good use of ielligent technology in planning topics,improve the ability of insight into the audience;strengthen technical innovation in creative production to achieve man.machine cllaborative creation;lay out the communication channels in advertising comprehensively to create nelligent cross screen fusing public service adverising;improve the ielligent monitoring system in effect monitoring to form a benign Communication closed loop,in the whole process of advertising operation,improve the communication power and influence of TV public service advertising.