微信媒介社交化打卡学习研究

Research on Socialized Punch-in Learning on WeChat Media

社交化打卡学习成为近年来流行的网络学习方式,用户通过“打卡”这一具有仪式性的行为,量化记录学习进程;通过他人的点赞或评论,赋予了“打卡”行为更多的社交属性。打卡的社交化进程,是一个从个体集结到虚拟群体的组成,最后产生集体认同的过程。当下,以打卡学习为代表的社交化学习,在学习效率、个人隐私、自我认知等方面存在诸多问题,需要从产品、技术、用户等三个层面着手解决,以促进其健康发展。

Socialized punch-in learning has become a popular way of online learning in recent years.Users quantitatively record the learning process through the ritual behavior of“punching in”;Through other people’s praise or comments,“punch-in”behavior is endowed with more social attributes.The socialization process of“punching in”is a process from individual assembly to virtual group composition,and finally generates group identification.At present,social learning,represented by punch-in learning,still has problems about learning efficiency,personal privacy and self-cognition,etc.,which need to be solved from the three aspects of product,technology and user,so as to promote its healthy development.