摘要
社交化打卡学习成为近年来流行的网络学习方式,用户通过“打卡”这一具有仪式性的行为,量化记录学习进程;通过他人的点赞或评论,赋予了“打卡”行为更多的社交属性。打卡的社交化进程,是一个从个体集结到虚拟群体的组成,最后产生集体认同的过程。当下,以打卡学习为代表的社交化学习,在学习效率、个人隐私、自我认知等方面存在诸多问题,需要从产品、技术、用户等三个层面着手解决,以促进其健康发展。
Socialized punch-in learning has become a popular way of online learning in recent years.Users quantitatively record the learning process through the ritual behavior of“punching in”;Through other people’s praise or comments,“punch-in”behavior is endowed with more social attributes.The socialization process of“punching in”is a process from individual assembly to virtual group composition,and finally generates group identification.At present,social learning,represented by punch-in learning,still has problems about learning efficiency,personal privacy and self-cognition,etc.,which need to be solved from the three aspects of product,technology and user,so as to promote its healthy development.
作者
陈琦
张丰扬
CHEN Qi;ZHANG Fengyang(School of Journalism and Communication,Northwest University of Political Science and Law,Xi’an 710122,China)
出处
《湖南工业大学学报(社会科学版)》
2021年第4期115-121,共7页
Journal of Hunan University of Technology(Social Science Edition)
基金
国家社会科学基金重大项目“互联网群体传播的特点、机制与理论研究”(15ZDB143)。
关键词
微信
社交化学习
打卡学习
群体认同
人际传播
WeChat
socialized learning
punch-in learning
group identification
interpersonal communication