融媒视域下AI传媒技术与社会伦理关系解构

Deconstruction of the Relationship between AI Media Technology and Social Ethics from the Perspective of Media Integration

媒体融合以及AI技术的运用、创新,一方面使得传播技术在当代新闻媒体中的价值权重大大增加,AI逐步形成的信息生态及其对传统媒体秩序、现实社会价值的冲突,以及媒体超常规生产能力的爆表和泛化等,带来人们对作品理性、社会责任的相对缺失以及统一理念规则的忧虑和斟酌;另一方面,AI传媒技术与媒体伦理的冲击也并不意味着某一方的全面失败或脱缰,从另一维度可视为一定意义上的对冲。新技术驱动理念下的媒体语境需要技术伦理与新闻伦理的深度解读及双边关系重构,从而彰显媒体的话语合法性和文化权威性,避免成为新技术的奴隶或祭品同时,发挥人类思维优势,纠正机器人思维方式的教条和误区,填补新技术陷阱,并高度强化媒体责任、把关人意识,以充分的信心和有效的策略,规范并因势利导,实现AI传播新技术与新闻伦理关系的真正和解、优化。

With the more and more extensive application of AI communication technology in the media, how to adhere to value norms and professionalism in the intelligent media environment has become the focus of the industry.The information ecology gradually formed by AI and its conflict with traditional media order and real social value, as well as the off the charts and generalization of media’s extraordinary production capacity, have aroused people’s anxiety about the disorder of news ethics that has appeared and may appear, the explosion and generalization of media’s supernormal production capacity brings about the relative absence of work rationality and social responsibility and the call of unified idea and rule. As a new force in the media field, AI communication technology has also injected new vitality and ideas into the development and prosperity of the industry. The impact on media ethics does not mean that one party’s overall failure or runaway, in another dimension, it’s a hedge of sorts. The media context under the new technologydriven concept needs the deep interpretation of technology ethics and the news ethics and the reconstruction of the bilateral relations, so as to highlight the legitimacy of the media discourse and cultural authority.