“大娘”老矣?

Has “Daniang” lost its allure?

巅峰时期风靡全国的大娘水饺,一度开了近1000家门店,一年卖出6亿只水饺;而如今却门店冷清,顾客廖廖,声名不再。网友感叹:"大娘"老矣。自古以来,中国人提起水饺,总会有一种温馨的感觉:一家老小撸起袖子齐上阵,和馅、擀皮、包饺子、调蘸料,待一盘盘煮熟的饺子摆上桌,聚坐在一起,共享美味。对于出门在外的人,如果能吃上一顿家常饺子,那是再幸福不过了。"大娘水饺"正是抓住了这样的消费需求,从一家小小的饺子馆,迅速发展起来,一度领跑,成为饺子快餐行业的佼佼者。然而,好景不长。最近的数据显示,大娘水饺仅剩270家门店。门店数量"腰斩"的同时,营收与口碑更是双双下滑。曾经的"水饺大王",何以一步步跌落"神坛"?

Daniang Dumpling in its prime period had nearly 1,000 restaurants selling 600 million dumplings across China, but now they are rarely frequented by customers and its fame is dwindling. People sighed that "Daniang" has lost its allure due to aging.