无主导设计情境下产品架构成长机制研究

Research on the Growth Mechanism of Product Architecture in the Absence of Dominant Design

产品架构的设计是实现产品创新的重要途径。没有主导设计作为参考时,产品研发面临极大的方向性和节奏性挑战。企业如何在无主导设计的情况下,通过架构创新探索一条产品架构成长的可行之路,是本文研究的主要问题。运用案例研究方法,以畅捷通公司工作圈为研究对象,探索无主导设计情境下的产品架构成长机制。研究发现,首先,产品架构成长的探索期、探求期、优化期、扩张期成长机制不同,基于此,建立了产品架构成长循环模型。其次,通过分析产品架构成长过程中组织双元学习的转换发现:探索式学习对产品架构的外部创新有积极影响;利用式学习对产品架构的内部创新有积极的影响;探索式学习以及利用式学习的平衡有利于产品的架构式创新。

Product architecture design is an important way to realize product innovation.Before the dominant design appears in the market,the product development of enterprise faces great challenge.This paper aims to address how to explore a feasible path of architecture growth through architecture innovation in the absence of dominant design.Taking Bizchat of Chanjet Company as the research object,this paper uses case study method to explore the growth mechanism of architecture in the context without dominant design.The results show that the growth mechanism is different in different periods.Based on this,the cycle model of product architecture growth mechanism is proposed.Secondly,through the analysis of the transformation of organizational binary learning in the process of architecture growth,we find that exploratory learning has a positive impact on the external innovation of product architecture,and exploitative learning has a positive impact on the internal innovation of architecture.Besides,the balance of exploratory learning and exploitative learning is conducive to architectural innovation of product.