新媒体视阈下武术文化传播策略研究

Research on the Communication Strategy of Wushu Culture from the Perspective of New Media

在信息化时代,要想提高武术文化的传播效率,就必须主动适应以新媒体为传播媒介的传播方式。文章运用文献资料法、逻辑分析法对武术文化在新媒体中的传播现状及其特点进行分析,对武术文化在新媒体传播过程中存在的问题提出相应的策略。研究认为,虽然新媒体为武术文化的传播拓宽了渠道、提高了传播效率、搭建了传播平台,但是也出现了传播信息真假难辨、利用新媒体进行炒作、传播者专业化水平不高等一系列问题。针对这些问题提出了媒体官方提高监管能力、政府部门及时进行政策性引导、提高传播者专业化程度等应对策略。

In the information age,if we want to improve the efficiency of the dissemination of martial arts culture,we must actively adapt to the mode of dissemination using new media as the medium of dissemination.This paper analyzes the current situation and characteristics of the dissemination of martial arts culture in the new media by using the method of literature data and logical analysis,and proposes corresponding strategies for the problems in the process of dissemination of martial arts culture in the new media.According to the research,although new media has broadened channels,improved communication efficiency,and established a communication platform for the dissemination of martial arts culture,there have also been problems such as difficulty in distinguishing the authenticity of dissemination information,the use of new media for hype,and the low level of professionalism of communicators.Series of questions.In response to these problems,countermeasures such as the improvement of the media's official supervision capacity,the timely policy guidance of government departments,and the improvement of the professionalism of communicators have been proposed.