银行保险渠道价值与定位分析

Analysis of the Value and Positioning of Bank Insurance Channels

随着社会经济的不断发展,银保业务发展已经呈现出一些积极的新形势和新变化。在全球经济出现放缓迹象、国内经济下行压力加大的形势下,银保业务拼收益、拼费率的高速发展模式难再复制。本文在对银保渠道的传统价值定位进行分析的基础上,结合银保渠道在新形势下发生的新变化,试图对银保渠道的价值与定位进行重新梳理,探寻银保渠道优化的高质量发展之路。

With the continuous development of social economy,the development of bancassurance business has shown some positive new situations and new changes.As the global economy is showing signs of slowing down and the downward pressure on the domestic economy is increasing,it is difficult to replicate the rapid development model of bancassurance business that fights revenue and charges rates.Based on the analysis of the traditional value positioning of the bancassurance channel and the new changes in the bancassurance channel under the new situation,this article attempts to reorganize the value and positioning of the bancassurance channel and explore the high quality of bancassurance channel optimization.Road to development.