凤阳民歌数字化传播研究

Study On The Digital Communication Of Fengyang Folk Songs

分析了凤阳民歌传播过程中存在的主体弱化、客体分化、环境巨变等问题,指出了凤阳民歌传播过程中面临的机遇,提出了凤阳民歌传播中线上线下结合的新举措。研究的主要目的是解决凤阳民歌传播过程中存在的问题,提高凤阳民歌传播效果。

The method of communication is used to analyze the problems in the communication of Fengyang folk song,such as the weakening of the subject,the differentiation of the object,and the great changes of the environment.It also points out the opportunities in the communication of Fengyang folk song.The main purpose of the study is to solve the problems in the communication and improve the communication effect of Fengyang folk song.The author uses the means of communication to put forward the new measures of combining online and offline in the communication of Fengyang folk song.