“一带一路”背景下四川省体育产业发展路径研究

Research on the Development Path of Sports Industry in Sichuan under the Background of"the Belt and Road Initiative"

文章以四川省体育产业为研究对象,在调查分析四川省体育产业发展现状及存在的主要问题的基础上,探讨"一带一路"背景下四川省体育产业发展路径与策略。研究发现,四川体育产业整体规模逐渐扩大,但对国民经济发展的贡献率仍然偏低;体育产业门类齐全,但体育服务业尚未发挥引领作用;省内各州市都在发展体育产业,但区域发展不均衡;体育产业经营主体呈现多元化趋势,但市场化程度较低;体育产业从业队伍不断壮大,但复合型经营管理人才短缺。"一带一路"背景下,四川省应进一步增强国内外交流合作,提升体育产业发展水平;调整产业结构,推进体育产业优化升级;加强区域规划与引导,改善体育产业空间布局;拓宽融资渠道,促进体育产业市场化发展;重视复合型人才培养,提高体育产业管理经营水平。

Based on the investigation and analysis of the status quo and existing problems of sports industry in Sichuan Province,this paper discusses the development path and strategies of sports industry in Sichuan Province under the background of"the Belt and Road Initiative".Currently,the overall scale of sports industry in Sichuan is gradually expanding,but its contribution rate to national economic development is not high;sports industry has complete categories,while sports service industry has not yet played a leading role;cities and states in the province are developing the sports industry,while the regional development is not balanced;the Business entities of sports industry present diversification,while the degree of marketization is still low;and the number of employees in sport industry is growing,while there is a shortage of compound management talents.Under the background of"the Belt and Road",Sichuan province should further strengthen exchanges and cooperation at home and abroad to improve the development level of its sports industry,adjust the industrial structure to optimize and upgrade the industry,strengthen regional planning and guidance to improve its spatial distribution,expand financing channels to promote the its market-oriented development,and attach importance to the cultivation of compound management talents to improve its management level.