消费者风险偏好与安全食品判定的偏差及原因——基于北、上、广、深980名消费者的判别分析

The Deviation and Reasons of Consumers'Risk Preference and Safe Food Identification——Based on the Discriminant Analysis of 980 Consumers in Beijing,Shanghai,Guangzhou and Shenzhen

应用SPSS判别分析方法研究了一线城市980名消费者的食品安全风险偏好与安全食品判断之间的相关性。结果表明,消费者的风险偏好与“安全食品”的判定之间存在很大偏差:50%以上消费者的食品安全风险偏好很低,认为安全食品绝对不能使用兽药、农药、转基因种子等投入品,但是,100%的消费者判定有机食品为安全食品,其中只有18.8%的消费者判定未认证却按有机标准生产的食品为安全食品,高达88.7%和97.6%的消费者判定使用兽药、农药、转基因种子的无公害农产品、绿色食品是安全食品。造成这种偏差的原因在于:一是国家的食品认证体系得到消费者高度认可;二是消费者并未了解五类食品的具体情况;三是相关部门和企业没有把安全食品的分类信息充分传递给消费者。

The SPSS discriminant analysis method is used to study the correlation between food safety risk preferences of 980 consumers in first-tier cities and the determination of whether the five types of foods,including conventional foods,pollution-free agricultural products,green foods,organic foods,and uncertified foods produced based on organic standards,are safe foods.The results show that there is a big disagreement between consumers'risk preferences and the determination of"safe food":more than 50%of consumers have low safety risk preferences and believe that safe food can not be produced with any veterinary medicine,pesticide,genetically modified seeds and other inputs.However,100%of consumers judge organic food as safe food,but only 18.8%of consumers judge food produced according to organic standards without certification as safe food,while up to 88.7%and 97.6%of consumers decide pollution-free agricultural products,and green food are safe food,with veterinary medicine,pesticide and genetically modified seeds.The reasons for this deviation are as following:first,the national food certification system is highly recognized by consumers;second,consumers do not understand the specific conditions of the five types of food;third,relevant divisions and enterprises have not fully transmitted the classification information of safe food to consumers.