虚拟现实技术在房车及客制化领域的应用研究

随着社会经济的高速发展,人们生活幸福水平的逐步提高,人们对于高质量的生活以及美好出行的需求也日益增加,于是房车这一车种越来越多的出现在我们的生活中。消费者对房车的要求也越来越高,不仅要满足房车的实用性,同时也要追求房车的客制化服务。客制化服务就是产品完全满足客户的要求,所以产品必须按照客户要求定制。在现今企业产品规划中,由于客户的需求逐渐趋于个性化,市场进入产品细分的时代,因此根据客户的需求特别定制产品已经被公认为是行业新的增长点。目前市场上绝大多数厂商都设立了客制化事业部门,负责为客户开发小批量、非标准的个性化产品。与此同时虚拟现实技术的高速发展与应用也为房车企业带来了一系列新的发展思路。文章将在高速发展的虚拟现实技术下,对于房车企业和房车客制化的某些技术方面进行简单分析和研究。

With the rapid development of social economy and the gradual improvement of people's living standards,people's demand for high-quality life and good travel is also increasing.As a result,the saloon car appears in our lives more and more.Consumers have higher and higher requirements for recreational vehicles(RVs),not only to meet the practicability of RVs,but also to pursue the customized service of RVs.Customized service means that the product fully meets the requirements of the customer,so the product must be customized by the customer.In today's enterprise product planning,due to the gradual personalization of customer needs,the market has entered the era of product segmentation,so customized products according to customer needs has been recognized as a new growth point in the industry.At present,the vast majority of manufacturers in the market have set up customized business departments,which are responsible for developing small batch,non-standard personalized products for customers.At the same time,the rapid development and application of virtual reality technology has also brought a series of new development ideas for RV enterprises.This paper will briefly talk about the simple analysis and research on some technical aspects of RV enterprises and RV customization under the rapid development of virtual reality technology.