基于体验经济的浙江省体育产业发展

Development of Sports Industry in Zhejiang Province Based on Experience Economy

随着国家经济的快速发展,人们的消费观念也发生了较大的改变,之前消费者注重的是体育产品的质量和服务,但在当前,消费者更加重视在体育产品中获得的满足感和体验,浙江省为了进一步满足消费者的心理感受和个性化要求,逐步改进和完善了具有体验价值的产品,并且将体育体验与体验经济进行了高度结合,从而进一步提高了浙江省的经济价值和文化价值,使浙江省体育产业逐步走向可持续的发展道路,促进并提高浙江省的经济发展水平。因此,该文对当前浙江体验经济的体育产业的发展进行了全面综合的分析与研究,从而更好地了解浙江省体育产业中体验经济的发展情况。

With the rapid development of national economy,consumption concept has changed greatly.Before,consumers pay attention to the quality and service of sports products,but at present,consumers pay attention to their own satisfaction in sports products Feeling and experience,Zhejiang Province in order to further meet the psychological feelings and personalized requirements of consumers,gradually improve and at night.Experience value products,and sports experience and experience economy are highly combined,so as to further improve the economic value and cultural value of Zhejiang Province,so as to make the sports industry in Zhejiang Province gradually towards a sustainable development path,and promote and improve the economic development level of Zhejiang Province.Therefore,in this paper,the current experience of the development of sports industry in Zhejiang Province has been comprehensively analyzed and studied,so as to better understand the development of experience economy in Zhejiang sports industry.