新冠肺炎疫情下我国马拉松赛事发展的困境及应对策略

The Predicament and Countermeasures of Marathon Development in China in the Novel Coronavirus Pneumonia

我国马拉松赛事近几年呈爆发式增长,已经成为一种火热的全民健身运动形式,新型冠状病毒肺炎疫情在国内迅速爆发给马拉松赛事的发展带来了前所未有的挑战,在疫情防控常态化时期,如何有效应对和减少疫情对我国马拉松赛事造成的影响,已经成为政府和赛事公司共同关注和急需解决的问题。该文运用文献资料法、专家访谈、逻辑分析等方法,对后疫情时代我国马拉松赛事发展所面临的困境及应对策略进行研究。研究认为,新冠肺炎疫情下马拉松赛事发展的困境主要体现在:赛事扎堆,办赛难度增大;赛事安全难以保障;赛事模式单一,应变能力较差。应对策略主要为:紧抓政策机遇,探索赛事发展新模式;提高赛事核心竞争力;精准定位,完善马拉松产业体系;赛事多元化,促进马拉松文化发展。

Marathon events in my country have grown exponentially in recent years and have become a hot form of national fitness.The rapid outbreak of the new coronavirus pneumonia in China has brought unprecedented challenges to the development of marathon events.In the period of normalization of epidemic prevention and control,How to effectively respond to and reduce the impact of the epidemic on my country’s marathon events has become a common concern and urgently needed solution for the government and event companies.Using literature method,expert interview method,logical analysis and other methods to study the difficulties and coping strategies faced by my country's marathon development in the post-epidemic era.Research believes that the difficulties in the development of marathon events in the post-epidemic era are mainly reflected in the following:the races get together and the difficulty of running the race increases;the safety of the event is difficult to guarantee;the competition model is single and the ability to respond is poor.The main response strategies are:seize policy opportunities and explore new development models of competitions;improve the core competitiveness of the event;precise positioning and perfect the marathon industry system;diversif ied events to promote the development of marathon culture.