对当代标志形式的3种未稳定状态的探讨

Three Unstable States of Contemporary Logo Forms

目的探讨关系美学的未稳定形式状态对当代标志设计的影响,从而对当代标志设计形式理论作出积极的探索和尝试。方法采用文献调查法、案例分析法、对比分析法、认知示意等研究方法。结果从关系美学角度对典型的艺术作品分析入手,探讨了未稳定状态的三种典型形式特征:多元化形式、间歇性表达、模糊化认知。通过分析当代艺术作品的典型形式,解读了当代标志设计的形式特征,并根据探讨的理论作出了相应的设计实践。结论将关系美学的未稳定状态理论从抽象的美学领域迁移到商业设计领域,从理论上是对当代标志设计理论的积极探索,设计师可以利用关系美学中未稳定状态的理论分析标志设计的表现形式,也可以合理制造各种良性的关系形式,更加有效地进行视觉表达。

To explore the influence of the unstable states of Relational Aesthetics on the contemporary logo design,the paper makes a positive exploration and attempt on the form theory of contemporary logo design.Literature survey,case analysis,comparative analysis and cognitive schema and other research methods are adopted in this paper.Based on the analysis of typical art works from the perspective of Relational Aesthetics,this paper discusses three typical characteristics of unstable state:diversified form,intermittent expression and fuzzy cognition.By analyzing the typical forms of contemporary art works,it also interprets the formal characteristics of contemporary logo design,and makes the corresponding design practices based on the theories discussed.Migrating the unstable state theory of relational aesthetics from abstract aesthetics to the field of commercial design is theoretically an active exploration of contemporary logo design theory.Designers can use the unstable state theory of relational aesthetics to analyze the manifestation of logo design,and reasonably create a variety of benign relationship forms to make visual expressions more effective.