秭归龙舟运动与旅游融合发展路径研究

Research on the Integrated Development Path of Zigui Dragon Boat Sport and Tourism

体育与旅游融合发展为地方经济发展规划提供了新的思路。该文运用文献资料法等研究方法,分析秭归龙舟运动与旅游融合发展的可能性与现实困境,并提出相应的策略。研究发现,秭归龙舟运动与旅游已实现了初步的融合,但是在融合过程中还存在融合点不多、度不高、时不长、质不佳等问题。建议:打造龙舟旅游精品项目,促进龙舟运动与旅游融合多元化;培育体育旅游消费市场,促进龙舟运动与旅游融合常态化;发挥市场主导作用,促进龙舟运动与旅游融合自主化;加强体育旅游标准化建设,促进龙舟运动与旅游融合规范化。

The integrated development of sports and tourism provides new ideas for local economic development planning.Analyze the possibility and realistic dilemma of the integrated development of Zigui dragon boat sport and tourism using the method of literature data,and put forward countermeasures.The study found:The Zigui dragon boat sport and tourism have achieved initial integration,but there are still notmany integration points in the integration process,the integration is not high,the integration time is not long,and the integration quality is not good Suggest:Create a boutique dragon boat tourism project to promote the integration and diversification of dragon boat sports and tourism;Cultivate the sports tourism marketconsumer market,and promote the normalization of the integration of dragon boat sports and tourism;Give full play to the leading role of the market and promote the integration and autonomy of dragon boat sports and tourism;Strengthen the standardization of sports tourism,promote the integration and standardization of dragon boat sports and tourism.