吉尔吉斯斯坦国对中国文化的感知研究——基于WEKA平台对小样本问卷调查的分析

A Study on the Perception of Chinese Culture in Kyrgyzstan—An Analysis of Small Sample Questionnaire Survey Based on WEKA Platform

[目的/意义]文化交流推动着不同文明之间互鉴与发展。探究中华文化在吉尔吉斯斯坦国的认知与接受现状并提出相应对策,有助于提升我国传统文化对外的影响效力,促进我国和吉尔吉斯斯坦国基于文化的相识、相交、相通。[方法/过程]利用WEKA数据挖掘与分析平台,结合问卷调查法、案例分析法,从认知意愿、传播媒介、传播内容和传播效果四个维度明晰吉尔吉斯斯坦国对中国文化符号的认知情况,基于此提出提升文化感知效能之路径。[结果/结论]吉尔吉斯斯坦国民众显示出对中国文化强烈的兴趣,对中国传统文化与经典文化元素了解更多,但依然存在认知渠道单一、感知内容浅显老旧、文化亲切感不足、朋友圈狭窄等问题。基于此,应从融合新媒体、更新文化内容、挖掘本土题材、丰富传播主体等方面多维发力,突出文化对话的系统性、现代感与参与感,以增强受众的文化认同。

[Purpose/Significance]Cultural exchange promotes mutual learning and development among different civilizations.Exploring the current cognition and acceptance of Chinese culture in Kyrgyzstan and proposing corresponding countermeasures are conducive to enhancing the influence and effectiveness of Chinese traditional culture on the outside world and promoting the culture-based acquaintance,fellowship and communication between China and Kyrgyzstan.[Method/Process]Using WEKA data mining and analysis platform,combined with questionnaire survey and case analysis methods,the cognition of Kyrgyzstan on Chinese cultural symbols was clarified from four dimensions of cognitive intention,communication media,communication content and communication effect;and based on this,the path to improve the cultural perception effectiveness was proposed.[Result/Conclusion]The Kyrgyz people showed strong interest in Chinese culture and knew more about Chinese traditional culture and classical cultural elements.However,there were still problems such as single cognitive channel,simple and outdated perceptive content,lack of cultural affinity and narrow circle of friends.Based on this,efforts should be made to integrate new media,update cultural content,explore local themes,enrich communication subjects and the other aspects,and highlight the systematic,modern and participatory sense of cultural dialogue,so as to enhance the cultural identity of the corresponding audience.