亚文化与数字身份生产:快手新生代农民工群体土味文化研究

Subculture and Digital Identity Production:A Study of Local Flavor Culture of the New Generation of Migrant Workers

以伯明翰文化研究学派的亚文化理论为视角,对快手平台上新生代农民工的土味文化视频的视觉呈现及关系权力建构,认为土味文化具有四种基本属性,分别是作为拼贴与同构的风格化的混合性、被规训和被塑造的“身体展演”的神话性、基于群体性身份再生产和经济利益获取的非抵抗性、受到主文化逆向抵抗和政治校正以及商业收编而产生的流动性,最后将新生代农民工的亚文化群体身份置入社会结构变迁中进行反思。

From the perspective of subculture theory of Bermingham culture research school,this paper presents the visual presentation and relational power construction of the local flavor culture video of the new generation of migrant workers on the Kuaishou platform.There are four basic attributes of the local flavor culture:the mixture of collage and isomorphism,the myth of being disciplined and molded“body performance”,the non-resistance of“identity politics”based on the reproduction of group identity,and the inverse of the main culture.Finally,the subculture group identity of the new generation of migrant workers is put into the social structure change for reflection.