地图地址抽样方法探讨

Discussion on Sampling Method of Map Address

地图地址抽样方法因其对调查总体的有效覆盖而在国内外大型社会调查中得到了充分应用,提高了抽样精度和调查数据质量,但该方法的具体执行相对复杂、成本较高,在覆盖率和灵活性方面存在不足。文章在对地图地址抽样方法进行介绍之后,对该方法的实现形式、存在的问题和潜在替代方法进行了梳理,并建议从覆盖率现状、抽样框调整、执行效率和成本的角度对地图地址抽样方法展开更为深入的研究。

Map address sampling method has been widely used in large scale social surveys at home and abroad because of its effective coverage of the survey population, which improves the sampling accuracy and survey data quality. However, the implementation of this method is relatively complex, with a high cost, and some shortcomings in coverage rate and flexibility. After the introduction to the map address sampling method, this paper summarizes the implementation form, existing problems, influences and potential alternatives of this method, and also suggests a more in-depth study on the map address sampling method from the perspectives of coverage status, sampling frame adjustment, execution efficiency and cost.