摘要
以四川省手机用户为研究对象,对抽样调查回来的人群进行手机使用情况分析。采用Excel、pycharm、SPSS,对通过问卷星调研回来的问题数据(手机用户年龄、手机品牌、手机价位、对现使用手机的满意情况以及未来对国产手机的期望)进行了分析。分析结果能直观的看出不同年龄段,不同手机价位以及不同手机品牌的手机用户对未来国产手机的期望,为国产手机以后的研发提供思路,从而更有针对性的对手机进行改善和提高。
Taking the mobile phone users in Sichuan Province as the research object, this paper analyzes the mobile phone usage of the people who come back from the sample survey. Excel, PyCharm and SPSS were used to analyze the data(age of mobile phone users, mobile phone brand, mobile phone price, satisfaction with current mobile phone and expectation of domestic mobile phone in the future).The analysis results can directly see the expectations of mobile phone users of different age groups, different mobile phone prices and different mobile phone brands for the future domestic mobile phone, and provide ideas for the future research and development of domestic mobile phone, so as to improve and improve the mobile phone more targeted.
作者
王子怡
杨杉
Wang Ziyi;Yang Shan(School of Computer and Software,Jincheng College of Sichuan University,Chengdu,Sichuan Province 611731,China)
出处
《长江信息通信》
2021年第6期210-213,共4页
Changjiang Information & Communications
关键词
SPSS分析
国产手机
研发思路
消费者偏好
spss analysis
domestic mobile phone
research ideas
consumer preferences