社交媒体语境下青少年舆情的圈子化传播研究

Research on the Circle Communication of Adolescents'Public Opinion in the Context of Social Media

青少年群体作为社交媒体的高沉浸、高频度使用主体,习惯于使用社交媒体表达观点、见解,并建立社会关系。社交媒体具有显著的社会性和交往性,圈子成为凸显其特性的最主要表征,也成为青少年群体网络社交的主要存在形态。本研究发现,青少年舆情的圈子化传播呈现出显著的交互性、情绪性、区隔性的特点,依次具体表现为:青少年舆情从圈子到勾连的扩散路径、圈子中的“回声室效应”与集群的情绪化表达、上升式公开舆情与下沉式隐蔽舆情的分层。基于以上特性,本文认为可以从强化舆论内容管理、更新监测预警技术、提升应对反馈能力三个方面展开疏导,推动青少年舆论的健康有序发展。

As the subject of high immersion and high frequency use of social media,adolescents are accustomed to using social media to express views,opinions and establish social relations.Social media has significant sociality and communicative characteristics,and“circle”has become the most important representation to highlight its characteristics,and also the main existing form of social networking among adolescents.This study found that the circle communication of adolescents'public opinion presents significant interactivity,emotionality,and compartmentalization,which in turn are specifically expressed as:the diffusion path of adolescents'public opinion from“circle”to“linking”,“the echo chamber effect”and the cluster of emotional expression,the layering of rising public opinion and sinking hidden public opinion.Based on the above characteristics,this paper believes that the guidance can be carried out from three aspects:strengthening the content management of public opinion,updating the monitoring and early warning technology,and improving the ability to respond to feedback,so as to promote the healthy and orderly development of adolescent'public opinion.