体育传媒与城市品牌建设的互动研究——以安徽卫视《男生女生向前冲》节目为例

Research on the Interaction between Sports Media and Urban Bran d Construction——Take the Boys and Girls Forward Program of Anhui Satellite TV as an Example

该文运用文献资料、逻辑分析、访谈、实地考察等方法,对体育传媒与城市品牌之间的关系进行研究。结果表明,体育传媒是城市体育品牌创建过程中的一个重要方面,体育传媒利用其自身所具有的时效性、观赏性等特点进行宣传,在建设、传播城市品牌方面具有不可替代的作用。该研究结果对我国其他城市体育品牌建设具有借鉴意义,对加强城市品牌建设具有指导意义。

This paper mainly talks about relationship between sports media and urban brands construction by using the methods of literature,logical,interview and field investigation.The results show that sports media is an important aspect in the process of building urban sports brands,and plays an irreplaceable role in building and spreading urban brands by using its own characteristics such as timeliness and appreciation.The results of this study will have reference meaning for sports brand building in other cities and have guiding significance for improving urban brand building.