我国健美操文化传播滞后的原因及对策

Reasons and Countermeasures of the Lag of Aerobics Culture Communication in China

健美操文化作为一种舶来品传入我国已有50余年之久,这种舶产品同体育文化一样,可以通过向世界输出,得到世界的认可,从而使国家得到进一步的发展。尽管健美操文化传入我国已有半个世纪之久,但健美操文化在我国的传播仍然受到了很大的滞碍。该文运用文献资料法和逻辑分析法,基于我国健美操文化传播现状的研究分析,得出场馆设施落后、受制客观因素及偏离文化内涵是导致健美操文化传播艰涩的主要原因,并从完善场馆设施、改善因素影响及培养创新精神方面提出了有针对性的方法建议,对于我国健美操文化传播业的下一步发展具有一定的现实意义。

Aerobics culture has been introduced into China as a kind of foreign product for more than 50 years.This kind of foreign product,like sports culture,can be exported to the world and recognized by the world,so that the country can get further development.Although the aerobics culture has been introduced into China for half a century,the spread of aerobics culture in China is still hindered.By using the methods of literature review and logical analysis,based on the research and analysis of the current situation of aerobics culture communication in China,this paper obtains that the main reasons for the difficulty of aerobics culture communication are the backward facilities,the objective factors and the deviation from the cultural connotation,and puts forward some corresponding suggestions from the aspects of improving the facilities,improving the factors and cultivating the spirit of innovation.The next development of aerobics culture communication industry in China has certain practical significance.