商洛红色旅游产业集群化现状及培育策略

Current Situation and Cultivation Strategy of Shangluo Red Tourism Industry Cluster

产业集群化具有降低产业成本、延伸产业价值、促进资本积累等优势。商洛作为拥有大量革命旧址、遗址的红色革命老区,红色旅游产业集群化具有重要意义。从主体要素、核心要素、支撑要素、宏观条件、补充要素5个方面对商洛红色旅游产业集群现状进行分析,得出商洛虽拥有大量的红色旅游资源和丰富的自然景观,但红色旅游景区存在产品单一、宣传不当,红色旅游企业多以“小、弱、散”为主,餐饮、住宿、交通等旅游服务也相对薄弱等问题。最后从完善相关支撑要素、打造特色旅游产品、构建特色路线、扩大相关企业规模及建立品牌战略5个方面提出相关培育对策,以期为商洛红色旅游产业集群化提供一定理论借鉴。

Industrial clustering has the advantages of reducing industrial cost,extending industrial value and promoting capital accumulation.As an old revolutionary area with a lot of old revolutionary sites and ruins,red tourism industry cluster in shangluo is great significance.The present situation of red tourism industry cluster shangluo was analysised from five aspects,including the main body,core elements and support elements,macro conditions,and the supplementary elements.The results indicate that shangluo has plenty of red tourism resources and rich in natural landscape,but red tourism scenic spots have the problems of single products and improper publicity,red tourism enterprises have the characteristics of small scale,weak competitiveness and scattered distribution,the tourism services such as catering,accommodation and transportation are relatively weak,which makes the competitiveness of Shangluo red tourism industry weak.Finally,this paper puts forward relevant Cultivation Countermeasures from five aspects:improving the relevant supporting elements,creating characteristic tourism products,constructing characteristic routes,expanding the scale of relevant enterprises and establishing brand strategy,so as to provide certain theoretical reference for Shangluo red tourism industry cluster.