新媒体语境下国家形象建构中的外宣翻译论析

International Publicity Translation in National Image Construction Under the New Media Context

国家形象是一个国家国际地位的重要体现,也是展示其综合国力的重要方面,而外宣翻译是对外传播国家形象的有力手段之一。新媒体时代,借力互联网建构国家形象,利用外宣翻译传播国家理念已成全球样态。将国家形象建构与外宣翻译有机结合,阐明当前新媒体发展的优劣势,以问题为导向探索外宣翻译助力国家形象建构的具体对策,对我国未来的国际发展具有重要参考意义。

A representive factor of a country s international status,the national image does demonstrate a country s overall national strength.And international publicity translation is one of the powerful means to spread the national image to the outside world.In the era featuring new media,it has become a global pattern to build the national image and spread the state concept through publicity translation online.Therefore,in the context of new media,studies of international publicity translation in the national image construction conform to the trend of the times.A sound combination of national image construction and publicity translation is made in this paper with the advantages and disadvantages illustrated of the development of new media,so as to propose the countermeasures for building the national image by means of translation,which may provide a reference for the country s development around the world.