新媒体环境下形塑城市“文化记忆”路径探析--以珠海市为例

Analysis on the Path of Urban“Cultural Memory”under the New Media Environment——take Zhuhai City as an Example

文化作为一种无形的非支配性实力,在政治、经济、民生等领域,甚至是在人类社会发展中都起到了举足轻重的作用。城市记忆是文化记忆的一个重要维度。以数字化和信息技术为支撑平台的新媒体,因其具有传播速度快、多元化和适时互动等特性,利于提升城市记忆的同一性和个体对集体身份认同归属感。因此,新媒体也逐渐成为了象征、承载和传播城市“文化记忆”的主流媒介。文章以珠海市为例探讨新媒体环境下形塑珠海城市“文化记忆”,提升文化软实力的可操作路径。

As an intangible non-dominant strength,culture plays a pivotal role in politics,economy,people s livelihood,and even human social development.Urban memory is an important dimension of cultural memory.New media,with digital and information technology as the supporting platform,with its characteristics of fast communication speed,diversification and timely interaction,are conducive to improving the identity of urban memory and individual sense of belonging to collective identity.Therefore,new media has gradually become the mainstream media for the symbol,carrying and dissemination of cities s“cultural memory”.The article takes Zhuhai as an example to explore the operational path of shaping Zhuhai city“cultural memory”under the new media environment and improving the cultural soft power.