文旅融合背景下的乡村节事活动--以道明镇竹艺村为例

Rural Festival Activities under the Background of Cultural and Tourism Integration--A Case Study of Zhuyi Village in Daoming Town

作为乡村会展活动的主要形式,节事活动具有塑造地方形象、促进区域经济发展和吸引旅游者等功能。近年来道明镇竹艺村举办了多项以文化创意产业为依托,具有当地特色的乡村节事活动,对当地旅游业的发展起到了较好的促进作用,但与此同时也产生了一系列问题。本文通过提出相对应的解决对策,以期对乡村地区节事活动的质量提升有所裨益。

As the main form of rural exhibition activities,festival activities have the functions of shaping local image,promoting regional economic development and attracting tourists.In recent years,Zhuyi Village of Daoming Town has held a number of rural festivals and events with local characteristics based on cultural and creative industries,which have played a good role in promoting the development of local tourism,but at the same time,a series of problems have also arisen.This paper proposes the corresponding countermeasures in order to improve the quality of the festival activities in rural areas.