“互联网+”背景下中小外贸企业发展跨境电商的现状及对策分析

Analysis of the Status Quo and Countermeasures of Cross-border E-commerce Development of Small and Medium Foreign Trade Enterprises under the Background of "Internet +"

随着经济和科技的不断发展,我国已进入信息时代,在知识社会创新2.0的推动下,由互联网形态演进、催生了“互联网+”这一经济社会发展的新形态,它作用于科技、经济发展等各个领域,促进了我国一大批传统产业的转型升级,也为中小外贸企业的发展带来新的机遇。在“互联网+”背景下,中小外贸企业要明确开展跨境电商的意义,正确看待中小外贸企业跨境电商发展过程中的机遇和挑战,采取有效措施推动跨境电商企业的发展。

With the continuous development of economy and technology,China has entered the information age.Driven by the Knowledge Society Innovation 2.0,the Internet has evolved and spawned the"Internet+",a new form of social development.It acts in various fi elds such as technology and economic development,promotes the transformation and upgrading of a large number of traditional industries in China,and also brings new opportunities for the development of small and medium foreign trade enterprises.In the context of"Internet+",small and medium foreign trade companies must clarify the significance of developing cross-border e-commerce,take a correct view of the opportunities and challenges in the development of cross-border e-commerce for small and medium foreign trade companies,and take effective measures to promote the development of cross-border e-commerce companies.