浅谈“颜值经济”下华熙生物的多元战略布局

Discussion on Huaxi Biological's Diversifi ed Strategic Layout under the "Economy of Beauty"

在“颜值管理”愈加火热的今天,医美行业成为新时代国民经济的重要组成部分。医美企业如何通过全局规划在这场比赛中拔得头筹,成为从业者着重思考的问题,也是诸多投资者关注的焦点。本文结合战略规划与路径内容,分析了华熙生物现行战略下的产业布局,探索三个端口分布的优劣势,并针对华熙生物未来的发展提出建议,以此为整个行业提供一定的借鉴。

Nowadays,the appearance management is getting hotter and hotter,the medical beauty industry has become an important part of the national economy in the new era.How medical aesthetics companies can take the lead in this competition through overall planning has become a problem that practitioners focus on,and it is also the focus of many investors'attention.Combining strategic planning and content,this article analyzes the industrial layout of Huaxi Biotechnology under the current strategy,explores the advantages and disadvantages of the three port distribution,and proposes recommendations for the future development of Huaxi Biotechnology,so as to provide a certain reference for the entire industry.