我国竞技篮球职业化进程中的问题审视及其对策

Problems and Countermeasures in the Process of Competitive Basketball Professionalism in China

从职业篮球俱乐部品牌建设薄弱、职业篮球俱乐部经营效益不佳、职业篮球俱乐部社会责任缺失及职业篮球市场化程度不高等四个方面审视了当前竞技篮球职业化进程中存在的主要问题,并在此基础上提出了相应的完善对策,包括促进职业篮球俱乐部品牌化发展、改善职业篮球俱乐部经营效益、引导职业篮球俱乐部承担社会责任及完善职业篮球市场体制机制等,以期为促进中国篮球职业化发展提供学术参考。

The main problems in the process of basketball professionalism were examined from four aspects as follows:the weak brand building of professional basketball clubs,the bad operational efficiency of professional basketball clubs,the lack of social responsibility of professional basketball clubs and the market level of professional basketball is not high.The corresponding countermeasures were put forward from four aspects as follows:promoting the brand development of professional basketball clubs,improving the operational efficiency of professional basketball clubs,guiding professional basketball clubs to undertake social responsibility and perfecting the system and mechanism of professional basketball market.It can provide academic references for promoting the professional development of basketball in China.