南粤古驿道定向大赛文化建设研究

Research on Cultural Construction of Historical Road Orienteering Championship in Southern Guangdong

运用文献法、调查法、行动研究法,考察了南粤古驿道定向大赛开展以来的赛事文化建设情况,认为南粤古驿道定向大赛拓展了古驿道文化的生存空间、营造了沿线乡村体育文化氛围、推动了区域文化产业的升级、促进了岭南文化的传承与发展,但还需要处理好文化内涵与表现形式、公众需求与产品供应、赛事质量与“流量”相互协调的关系,因此在赛事开展中还需要挖掘赛事的文化内涵,强化赛事的品牌形象,融合赛事的优质资源,拓展赛事文化的传播渠道。

By using the methods of literature review,investigation and action research,this paper investigates the cultural construction of Historical Road Orienteering Championship since it was carried out.It is believed that the competition has expanded the living space of Historical road culture in southern Guangdong,created the rural sports cultural atmosphere along the line,promoted the upgrading of the regional cultural industry,and promoted the inheritance and development of Lingnan culture,but there are still some problems to be solved.In order to coordinate the relationship between cultural connotation and form of expression,public demand and product supply,event quality and"flow",it is necessary to excavate the cultural connotation of the event,strengthen the brand image of the event,integrate the high-quality resources of the event,and expand the communication channels of the event culture.