我国体育传媒市场发展小议

A Brief Discussion on the Development of Sports Media Market in China

为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场 ;目前我国的体育传媒市场还只能算是概念市场 ,体育传媒市场可分为体育媒体市场和赛事转播权转让市场 ,这两个市场要健康快速发展下去还面临很多问题。

Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports. Nowadays the sports media market only exits as a concept market and it can be divided into two: sports mass media market and games license market. But there are many problems in this field.