江苏文化产业和旅游产业融合发展研究

Research on the Integrated Development of Cultural Industry and Tourism Industry in Jiangsu Province

随着政策扶持与市场需求的合力推动,文化产业和旅游产业融合发展已成为趋势。首先,文章从融合发展基础、融合发展动力两个维度分别阐释了两大产业融合发展的机制,并对江苏文化产业和旅游产业融合发展的现状与问题进行分析。其次,采用熵值法、耦合-协调模型等测量江苏文化产业和旅游产业融合发展的耦合协调度。研究表明:现阶段两大产业的融合尚处于轻度失调阶段,但耦合协调度已呈现出逐年递增的态势。最后,提出促进两大产业融合发展的对策建议,以期为进一步推进江苏文化产业和旅游产业深度融合、提质增效提供有益参考。

With the combined impetus of policy support and market demand,the integration degree of Jiangsu cultural industry and tourism industry is deepening continuously.Firstly,this paper expounds the mechanism of fusion development from two dimensions:the foundation and the driving force of fusion development,and analyzes the current situation and problems of integrated development.Secondly,entropy method and coupling-coordination model are used to measure the degree of coupling coordination in the fusion development of two industries.The results show that the integration of the two industries is still in the stage of mild imbalance,but the coupling coordination degree has been increasing year by year.Finally,in order to provide useful reference for deeply integrated and improving quality and efficiency of the cultural and tourism industries,this paper puts forward the suggestions to promote the integrated development of the two industries.