融媒体视域下高职院校校园媒体育人功能实现路径探析

Analysis on the Paths to Realize the Educational Function of Campus Media in Higher Vocational Colleges from the Perspective of Convergent Media

高职院校校园媒体具有思想引领、知识传递、汇聚情感、增强实践的功能。融媒体时代独有的传播特点给高职院校校园媒体育人的理念、内容、形式都带来不同程度的机遇和挑战。通过更新理念,加强育人功能关注度;优化内容,增强育人功能实效度;整合资源,加强育人功能专业度;革新机制,增强育人功能协同度等提升校园媒体育人的实效性。

The campus media of higher vocational colleges has the function of ideological guidance,knowledge transmission,gathering emotions and enhancing practice.The unique communication advantages in the era of convergent media bring opportunities and challenges to the concept,content and form of campus media education in higher vocational colleges.The attractiveness of the education function can be enhanced through updating the concept;the effectiveness of the education function can be promoted by optimizing the content;the professionalism of the education function can be strengthened by integrating resources;and the effectiveness of the campus media education can be boosted by innovating the mechanism and enhancing the synergy of the education function.