消费者行为意识和收入对新能源汽车购置政策效果的影响

Impact of consumer behaviour awareness and income on the effect of new energy vehicle acquisition policy

为应对全球新冠肺炎疫情对经济的冲击,我国出台了刺激新能源汽车消费的优惠政策。国家一方面希望通过增加新能源汽车销量,从而带动整个经济回升,另一方面则是为了推动我国新能源汽车产业的快速发展,实现弯道超车。然而,疫情期间和疫情过后人们的预期收入会降低,消费者的行为意识也可能会发生变化,在这种情况下,国家的政策支持是否能够有效调动消费者的购买意愿,仍值得我们去探究。基于以上思考,为揭示新能源汽车消费者行为意识和收入对新能源汽车购置政策的影响机理,建立理论模型,最终对问卷调查所收集数据进行实证分析。研究表明,行为意识正向调节了政策支持与消费者购买意愿之间的关系;收入正向调节了政策支持与消费者购买意愿之间的关系。

In response to the economic impact of the global New Crown Pneumonia epidemic,China has introduced preferential policies to stimulate the consumption of new energy vehicles.The state hopes to drive the recovery of the whole economy by increasing the sales of new energy vehicles.At the same time,it is to promote the rapid development of China's new energy vehicle industry and realize overtaking in curves.However,during and after the epidemic,people's expected income will decrease and consumers'behavioural awareness may also change.In this case,it is still worth exploring whether state policy support can effectively mobilize consumers'willingness to purchase intention.Based on the above considerations,the mechanism of the influence of the behavioural awareness and income of new energy vehicle consumers on the purchase policy of new energy vehicles is revealed,and a theoretical model is established.The research shows that behavioral awareness positively regulates the relationship between policy support and consumers'purchase intention,and income positively regulates the relationship between policy support and consumers'purchase intention.