实验动物电商平台数据分析与对策建议

Data Analysis and Countermeasures of Laboratory Animal E-Commerce Platform

本文以2018年广东省实验动物监测所建立的实验动物电子商务平台为例,着重分析平台商品类目的数据特点,以及平台运营过程中的访问量、点击率、转化率、搜索率等数据指标,并就当前存在的问题提出相关对策和建议,包括进一步明确和规范商品类目、完善搜索引擎功能、增强个性化服务和加强监管机制等,以期为实验动物电商平台的可持续运营和发展提供重要参考和指导。

The study takes the laboratory animal e-commerce platform as the analysis object,pays attention to data characteristics of product category and data indicators such as the number of visits,click-through rates,conversion rates,and search rates during platform operation.We put forward countermeasures and suggestions for related issues:Further clarify and standardize product categories,improve search engine functions,enhance personalized services,strengthen supervision mechanisms,etc.,and provide important reference and guidance for the sustainable operation and development of the laboratory animal e-commerce platform.