景观视域下的“饭圈”文化透视

Cultural Perspective of“Dinner Circle”From the Perspective of Landscape

随着新媒体技术和互联网大数据发展,景观越来越以无形和隐蔽的方式控制着社会和人的生活。当商品生产社会过渡到景观社会,商品拜物教过渡为景观拜物教,商品统治被视觉表象所取代,社会呈现出一种从存在到拥有再到显现的演化过程,表现为一种综合景观。当代社会,娱乐明星和饭圈成为引人注目的景观商品,对受众的非劳动时间进行软性控制,使得休闲时间成为可供消费的伪循环性景观时间,通过控制景观代理人,对饭圈受众进行分离和操纵,归根结底是要使其不自觉地从事景观分配的任务,从而陷入景观制造的虚假影像,最终造成人同人之间相分离、情感异化等深度消极被动症候,实现了景观意识形态的物质化功能。从景观视域下透视“饭圈”文化,消解其意识形态功能对于构建新时代美好精神生活具有重要价值,应当引起重视。

With the development of new media technology and big data,landscape increasingly controls society and people’s life in an invisible and hidden way.When commodity production society transits to landscape society,commodity fetishism transits to landscape fetishism,commodity rule is replaced by visual representation,the society presents an evolutionary process from existence to possession and then to appearance,which is a kind of comprehensive landscape.In contemporary society,entertainment stars and dinner circles have become the eye-catching landscape goods,which make leisure time become pseudo cyclic landscape time for consumption by soft control of the audience’s non labor time.In the final analysis,it is to make the audience involuntarily engage in the task of landscape distribution,fall into the false image of landscape production,and finally create deep passive symptoms such as separation between people and emotional alienation,so as to realize the materialized function of landscape ideology.From the perspective of landscape,“dinner circle”culture,dispelling its ideological function is of great value for the construction of a better spiritual life in the new era,which should be paid attention to.