疫情时代中小外贸企业应用网络营销的策略研究--以南通苏豪特机械有限公司为例

Research on the Strategies of Small and Medium-sized Foreign Trade Companies Applying Online Marketing in the Epidemic——Taking Nantong Suhaote Machinery Co., Ltd. as an Example

2020年以来,新冠肺炎疫情的突然来袭给各行各业的发展都带来了极大的影响,各个企业都面临着经济的下滑,中小外贸企业也不例外。在这样的发展背景下网络逐渐给企业营销带来了新思路。疫情防控背景下,传统展会营销和基于B2B、B2C平台营销受到巨大影响。对此,越来越多的中小外贸企业开始进入互联网营销领域,但当下的互联网营销依旧比较依赖于阿里巴巴等大型网络平台,中小外贸企业在进行网络营销的过程中还存在一些问题。同时,中小外贸企业在进行网络营销的过程中单单依靠公司的网站宣传是不够的。本文就疫情时代背景下中小外贸企业应用网络营销问题,以南通苏豪特机械有限公司为例进行了细致分析,并提出了相应的解决对策。

Since 2020,the sudden attack of the new crown epidemic has brought a great impact on the development of all walks of life.All enterprises are facing economic decline,and small and medium foreign trade enterprises are no exception.Under such development conditions,the internet has gradually brought new ideas to corporate marketing.In the context of the epidemic,traditional exhibition marketing and marketing based on B2B and B2C platforms have been particularly affected.In this regard,more and more small and medium foreign trade companies have begun to enter the field of internet marketing.However,current internet marketing still prefers large-scale network platforms such as Alibaba.Small and medium foreign trade companies still have some problems in the process of online marketing.At the same time,it is not enough for small and medium foreign trade companies to rely solely on the company’s website to promote the internet marketing process.Therefore,this article takes Nantong Suhaote Machinery Co.,Ltd.as an example to deal with the application of online marketing by small and medium foreign trade companies under the background of the epidemic.Detailed analysis and corresponding countermeasures are proposed.