20世纪上海百货公司展陈设计研究——以永安百货公司为例

Research on the Design of Shanghai Department Store in the 20th Century——Take Yongan Department Store as om Example

以上海永安百货公司为研究对象,运用设计学的视角对百货公司的空间布局、柜台和橱窗设计展开研究。研究表明20世纪初,伴随着百货公司在南京路的兴起,随之产生的是展销结合的设计手法,玻璃柜台和橱窗成为百货公司新的设计风尚。在百货公司设立专门的展厅举办展览也使百货公司成为中国特有的展示场所。

Taking Shanghai Yongan Department Store as the research object,the spatial layout,counter and window design of the department store from the perspective of design were studied.The research showed that in the early 20 th century,with the rise of department stores in Nanjing Road,the combination of exhibition and sales design techniques came into being,and glass counters and windows became the new design fashion of department stores.Exhibition halls set up department stores to hold exhibitions,making department stores to be a unique display place in China.