试论高校宣传思想工作话语的优化

Discussion of the optimization of ideological publicity work discourse in universities

高校的宣传思想工作关系着人才培养的方向和目标,是为中国特色社会主义事业培养人才的重要工作。在新的时代背景下,社会的快速发展和互联网的普及使高校宣传思想工作话语既面临机遇又遭受挑战。高校宣传思想工作话语要在抓住发展机遇的同时,以面临的问题为导向寻找突破,坚持话语优化的基本原则,以此提升高校宣传思想工作话语的效果。

The ideological publicity work in universities is related to the direction and goal of the talent training,and is an important work of training talents for the cause of socialism with Chinese characteristics.Under the background of the new era,the rapid development of society and the popularization of the Internet it makes the ideological publicity work discourse in universities face both opportunities and challenges.In order to improve the effect of ideological publicity work discourse in universities,the ideological publicity work discourse in universities should grasp the opportunity of development,seek for breakthrough and adhere to the basic principle of discourse optimization.