增强文化自信的传播载体创新研究--以《经典咏流传》为例

Research on the innovation of propagation carrier to enhance the self-confidence of excellent traditional Chinese culture——Illustrated by the case of Everlasting Classics

弘扬中华优秀传统文化是增强文化自信的根本,它对建设文化强国有重要作用。增强文化自信迫切需要创新中华优秀传统文化传播载体,随着网络技术的发展,社会生活的外在压力和传统文化的内生要求催生着传播载体的创新发展。央视节目《经典咏流传》在内容选取、表现形式、传播效果和价值传递方面破局创新,使受众品味诗文之美,旋律之雅和情感的熏陶,重焕了文化经典的生命力。在节目基础上从主题转换、返本开新、媒体融合和动态式呈现四个维度提出传播载体建设的新思路。

Carrying forward Chinese traditional culture is the meaning of enhancing cultural confidence,which plays an important role in building a strong cultural country.Increasing cultural confidence urgently needs to innovate Chinese excellent traditional culture communication carrier.With the development of network technology,the external pressure of social life and the endogenous requirements of traditional culture have given birth to the innovative development of communication media.The CCTV program"Everlasting Classics"broke new ground in terms of content selection,form of expression,dissemination effect and value transmission,enabling audiences to taste the beauty of poetry,the elegance of melody and the influence of emotions,and renew the vitality of cultural classics.On the basis of the program,new ideas for the construction of communication carriers are proposed from the four dimensions of theme conversion,return to the original and new,media integration and dynamic presentation.