文旅融合发展的博物学路径探析

On the Natural History Path of the Integrated Development of Culture and Tourism

博物学凸显了一种人类对世界体验、考察与探究的方式,同文旅融合有着天然的联系。历史上,博物学曾作为"文旅融合"的一种典范存在。现今,博物学可以作为文旅融合的路径选择,在价值引领、文化建构、实践引导等方面发挥功用,服务于新时代的文旅融合。以北京市为例,博物视角的融入有助于转变传统观念,创新表达方式和参与模式,提升文旅产品体验;有助于北京本土文旅品牌的挖掘,激发市场主体活力,解决文旅人才支撑不足、文旅产品同质化问题;有助于传播北京国际形象,服务于北京国际交往中心定位。

Natural history highlights a way of human experience,investigation and exploration of the world,which is naturally related to the integration of culture and tourism.In history,natural history once existed as a model of"integration of culture and tourism".Nowadays,as the path choice for culture-tourism integration,natural history can play a role in value orientation,cultural construction and practice guidance to serve the culture-tourism integration in the new era.Taking Beijing as an example,the adoption of a natural history perspective helps to change the traditional concepts,innovate expression and participation modes,and improve the experience of cultural and tourism products;contribute to the cultivation of local cultural and tourism brands of Beijing,stimulate the vitality of market players,and solve the problems of insufficient talent support for the cultural and tourism industry and homogenization of cultural and tourism products;and spread Beijing's international image and serve Beijing's status as an international exchange center.