湘赣边区红色文化产业融合策略--以炎陵县红色文化产业品牌化发展为例

The Integration Strategy of the Red Cultural Industry in the Border Area of Hunan and Jiangxi:Taking the Branding Development of the Red Cultural Industry in Yanling County as an Example

在当今全域旅游盛行阶段,单一资源的旅游模式已经不能满足大众需求。炎陵县作为湖南省第一批国家全域旅游示范区创建单位,拥有丰富的本土旅游资源,其中红色资源丰富,利用红色文化资源融合旅游产业以适应时代要求已刻不容缓。根据对炎陵县红色资源的考察,进行红色文化的挖掘,开发特色旅游产品,加强县域旅游营销,整合形成新的旅游发展模式。

At the current stage of global tourism,the single-resource tourism model can no longer meet the needs of the public.Yanling County,as the first batch of national global tourism demonstration zones in Hunan Province,has abundant local tourism resources.Among them,red resources are rich and red culture is used.It is urgent to integrate resources into the tourism industry to adapt to the background of the times.Based on the understanding of the red resources of Yanling County,we need to conduct red culture excavation,develop characteristic tourism products,strengthen county marketing,and integrate and practice new development models.