消费文化视域下岳州窑文化资源市场开发与推广路径研究

Research on the Market Development and Promotion Path of Yuezhou Kiln Cultural Resources from the Perspective of Consumer Culture

消费文化是市场经济深入发展而造就社会化的文化需求,是文化在消费领域的渗透与发展,促进消费理念从商品实用性消费向文化消费转变,是激活文化创造力与推动文化产业发展的内生动力。在消费文化的主导下,将岳州窑陶瓷的历史文化、器型种类、民俗功用作为商品价值特征的发掘与归纳,诠释其满足当代人们精神文化和物质文化的资源特征与资本属性,推进其文化资源资本化、资产化、金融化的创新发展,以期建构一个以文化传播造影响、以资源开发促保护、以资本经营促发展的新时代岳州窑传承与创新体系,实现岳州窑文化产业的高质量发展,探求中国传统文化与市场相结合的创新发展路径。

Consumer culture is the cultural demand created by the in-depth development of the market economy,the penetration and development of culture in the consumer field,the promotion of the transformation of consumption concepts from commodity consumption to cultural consumption,and the activation of cultural creativity and promotion the endogenous power of the development of cultural industry.Under the dominance of consumer culture,the historical culture,vessel types,and folk functions of Yuezhou kiln ceramics are explored and summarized as commodity value characteristics,interpreting the resource characteristics and capital attributes that meet the spiritual and material culture of contemporary people,and promoting it innovative development of cultural resources capitalization,capitalization,and financialization,in order to build a new era of Yuezhou kiln inheritance and innovation system that uses cultural transmission to influence,resource development to promote protection,and capital management to promote development,and realize Yuezhou kiln culture of the high-quality development in the industry seeks an innovative development path that combines traditional Chinese culture with the market.