基于消费者体验的烟盒包装创新设计

Innovative Design of Cigarette Packaging based on Consumer Experience

随着烟草行业的发展及烟草厂家的整合,烟盒的包装越来越受重视,烟盒包装的好坏直接影响其市场占有率,成了能否吸引消费者购买的关键一环。针对传统香烟盒包装存在的第一根烟不易抽取、不卫生、缺乏个性、结构单一等问题,以用户为中心,从消费者体验的本能层、行为层和反思层3个层次出发,对烟盒的包装结构进行创新设计,设计了一款扇形展示型香烟盒包装。该包装结构不仅可以使消费者轻松取出第一支烟,还能避免取用过程中的卫生问题,同时,该扇形结构也大大增加了烟盒设计的展示性和美观性,对于烟盒未来的设计趋势有一定的引导作用。

With the development of the tobacco industry and the integration of tobacco manufacturers,more and more attention has been paid to the packaging of cigarette cases.The quality of the packaging of cigarette cases directly affects its market share and has become a key part of attracting consumers to buy.In order to highlight the individuality of cigarette package design,the user-centered analysis of consumers'smoking environment and smoking behaviors summarizes the unsanitary problems of traditional cigarette package packaging,the difficulty of extracting the first cigarette,lack of individuality,and single structure.Starting from the three levels of consumer experience:the instinct level,the behavior level and the reflection level,with the goal of solving the problems existing in the existing cigarette cases,a new fan-shaped display type cigarette case packaging structure was designed.The packaging structure not only allows consumers to easily take out the first cigarette,but also avoids some hygienic problems during the retrieval process.At the same time,the fan-shaped structure also greatly increases the display and aesthetics of the cigarette case design,thus to future design trends also have a certain guiding role.