体验经济下泰山皮影文创产品的设计策略

The Design Strategy of Taishan Shadow Puppet Cultural and Creative Products under the Experience Economy

从体验经济的视角出发,通过对体验经济的特点、泰山皮影文化创意产品存在的问题以及消费者需求等方面进行分析,探求体验经济对非遗文创产品的影响。结合新时代新技术构想设计提升方案,在深挖文化特色,确定鲜明主题的基础上,整合外部资源,不断融合新技术,开发富有文化内涵的产品。希望加深人们对泰山皮影的认知,为新时代下古老文化的焕新提供依据,从而进一步发挥中华非遗的独特魅力。

From the perspective of experience economy,through the analysis of the characteristics of experience economy,the problems of Taishan shadow puppet culture and creative products,and consumer demand,the impact of experience economy on intangible cultural and creative products is explored.Combining the new era and new technology to design and upgrade plans,on the basis of digging deep into cultural characteristics and determining distinctive themes,integrating external resources,continuously integrating new technologies,and developing products with rich cultural connotations.Hoping to deepen people's understanding of Taishan shadow puppets,provide a basis for the rejuvenation of ancient culture in the new era,and further exert the unique charm of Chinese intangible cultural heritage.