基于“课程思政”的公益广告设计课程改革与举措研究

Research on Curriculum Reform and Measures of PSAs Design Based on“Curriculum of Ideological and Political Education”

新时代背景下教育部对高校思想政治教育提出了新的要求,最近几年来高校在课程建设改革方面,特别是除了思想政治课之外,在其他专业课程都要融入思政元素,积极促使育人体系的完整。在此背景下,研究了“课程思政”的相关概念,分析了公益广告设计“课程思政”建设的必要性和重要性,深入探索了公益广告设计“课程思政”教学所需要改革方法、内容、路径等3个方面,进而探讨了选题、内容、质量改革以及进行成果拓展等多项举措来将“课程思政”有效融入公益广告设计教学中。

In the context of the new era,the Ministry of Education has put forward new requirements for ideological and political education in colleges and universities.In recent years,colleges and universities have reformed curriculum construction,especially in addition to ideological and political courses,other professional courses must incorporate ideological and political elements.Actively promote the integrity of the education system.In this context,the article studies the related concepts of"Curriculum Ideology and Politics",analyzes the necessity and importance of the construction of"Curriculum Ideology and Politics"in PSAs design,and deeply explores the reforms needed for teaching"Curriculum Ideology and Politics"methods,content,and path are three aspects,and then a number of measures such as topic selection,content,quality reform and achievement expansion are discussed to effectively integrate"curriculum ideology"into the teaching of PSAs.