我国健康旅游服务机构发展现状及对策研究

Development Status and Countermeasures of Health Tourism Service Organizations in China

健康旅游是旅游市场的新宠,目前全国健康旅游服务机构数量呈爆炸式增长,而且类型繁多,但健康旅游行业与机构在发展过程中存在各种各样的问题。该研究采用质与量相结合的研究方法,对全国13家健康旅游示范区内的4大类型20多家健康旅游服务机构进行调查研究,旨在为政府、行业及企业相关政策制定提供理论依据。

Health tourism is the new favorite of the tourism market.At present,the number of health tourism service institutions in China is exploding,and there are many types,but there are various problems in the development of health tourism industry and in⁃stitutions.It uses a combination of quality and quantity research methods to conduct surveys and study of more than 20 types of health tourism service organizations,which is in four types of health tourism demonstration zones across the country.It aims to pro⁃vide a theoretical basis for government,for health tourism services.