新型烟草制品发展综述

The Review of the Development Progress of Novel Tobacco Product

随着控烟形势的日趋严峻及消费需求的不断变化,传统卷烟的市场活力呈现出一定的疲软趋势,而新型烟草制品的热度则不断上升,国际上的烟草巨头逐步将目光聚集于新型烟草制品,新型烟草制品已经成为各大公司的转型布局方向和重要业务支撑。针对新型烟草制品巨大的发展潜力,本文对新型烟草制品的分类、安全性及市场现状等进行了综述,旨在为我国新型烟草制品的研究和发展提供参考意见。

With the increasingly severe situation of tobacco control and the continuous change of consumer demand, the market vitality of traditional tobacco shows a weak trend, but the popularity of novel tobacco product is rising. Multinational tobacco companies gradually focus on novel tobacco product. It have become the key research and development direction of major multinational tobacco companies. In view of the above situation, this paper summarized the classification and securities of novel tobacco product, and described how they perform in market. The aim is to provide reference for the research and development of novel tobacco product in China.